About Us

Inspired by Nature, HELA NZ is a concept store for you and
your Whanau.

We invite you to encounter the HELA experience, which comprises of clothing, fashion accessories and textile made ups at our online concept store. The spirit of HELA is an inimitable mix and match, modelled after the personal expressions of Daya and Nimesha, founders/owners, curators and designers. With a unique approach towards fashion, combining nature’s beauty, and creativity, speckled with modern yet original concepts, in the utmost quality we have three labels, Hela, Ovya and Appliques & Smiles.
The Founders’ journey.
Always inspired by nature, from the time I learnt to recognize choices of colours & textures, I started dressing up and decorating my surroundings accordingly. The feel of being completely happy came from owning a product, regardless of whether it was bought or crafted at home, mainly it being something connected with nature or made of natural materials, unique earthy colours, or with motifs or shapes presenting some of the flora and foliage in the gardens. These became the most important criteria for me, that many a times I added on a creation of nature to anything that I bought, making it something that reflected me. The colours from the skies at different sunlight intensities attracted me always taking me to a world of palettes beyond.

As I traveled through the Fashion & Textile Industry, I strived to hold on to these elements. My love for all creations of nature brings me the utmost joy and I wish to share the colours, motifs and the language of nature through my creations.

I am grateful for the world we live in and my childhood was spent in the countryside, growing up amidst paddy fields and hills. I have always painted paint nature, love things connected to earth, sky, water, and feel a connection to the Earth’s elements. I have always observed the form of leaves in the wind, as a child spoke to trees and ants. I am keen on Eco fashion, bringing in nature’s bounty to my customers. My experience and exposure to natural dyes and craftsmanship with natural resources inspire me to create. Coincidently both Daya and I have had frogs as pets in childhood and we both love all the life that this Universe brings to us. We both enjoy a lot of time in outdoor activities and never fail to capture the most unnoticeable world of nature with our cameras.

Today HELA NZ presents these same aspirations from within these designers’, through Clothing, Textile Made up Articles and Fashion accessories. Taking them to the world outside their souls has been a journey of simple true happiness.